Now that the new brand had been established, the challenge of designing a custom marketing website with no product imagery began. To do that, we knew we’d have to rely on typography, icons, graphics, colors, tasteful stock photography, and creative uses of the new logo.
Thankfully, Enhale had no shortage of text content, which was helpful in making each page feel complete, even with little or no imagery. Since the company is all about air sterilization, it made sense to incorporate an abundance of white space.
The combination of a light, white, spacious, and cloud-like foundation combined with the cool, smooth colors in the logo were the perfect solution to this unique challenge.