The key to selling an amazing product is in the marketing. By creating a simple marketing website that captivated and educated the user, the app has been able to sustain itself since launch. Conversion rates consistently hover around 50% and the app sees 10-15 new user signups per day. 10% of all signups result in daily active users.
After about 10 weeks of dedicated work on the app, we were able to write effective copy for the entire website and design 6 pages that showcased why FitLegit was worth using.
Just 6 weeks after launch, the mobile web-based app had over 6,000 new users and not a dime was spent on marketing or advertising.
With a solid user base, excellent traction, and proof that there was a need for this app, the FitLegit team was able to pursue more focused marketing efforts and additional investment.