After we finished the strategy and branding, we conducted an intense wireframe initiative to bring the workflows to life and experiment with layouts.
One of the most challenging parts of this project was controlling the information density. Every screen contained seemingly endless amounts of metadata and the power users of this product wanted to get their jobs done in as few clicks as possible.
Trying to appease thousands of users across dozens of teams was a tremendous task, but we were able to design the interface in a way that made it feel simple, intuitive, and extremely configurable.
We also made it a priority to design the entire product in “dark mode” to help reduce strain on users eyes in low-light production rooms.