This was a particularly unique and exciting project for us. We typically work with startups and established businesses, so it was a refreshing experience to work directly with a freelance makeup artist and beauty blogger!
From a visual standpoint, Rachel’s existing website was pretty solid. It was created with a popular WordPress theme, but it had a handful of limitations.
The images were difficult to manage and the website didn’t always crop or resize them as desired. That meant Rachel either had to deal with the results or learn a complex tool such as Photoshop, neither of which were realistic options for her.
The blogs text editor made adding images difficult and it was a hassle for Rachel to achieve the layouts she wanted for her articles. The page templates were also limiting, providing few options for how her services and contact form could be displayed.
In order for Rachel to take her blog and freelance business to the next level, she needed a more powerful and flexible website that was tailored to her specific needs and allowed her beautiful images to shine.