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Digital Products

We transform complex interfaces into delightful user experiences
Service Overview

Your product, platform, tool, or system is fundamental to the success of your business. Whether it’s an internal software tool that empowers your employees to do their job effectively or the platform your users engage with on a daily basis, your product can help your business grow toward success or decline into failure.

That’s why these types of products require custom design and development — to guarantee the best possible experience for your users and to help you reach your business goals.

A strategically designed product can save your employees hours of time each week by making tasks more efficient, help your platform grow by engaging more users, or simplify tasks that make the users work easier and more intuitive.

If your business relies on a custom product, you’ll need a carefully planned and strategically designed solution to help meet your business goals.

Project Types
Redesign an Internal Product

You’ve built an internal tool for your business that needs to be improved.

Redesign an External Product

You’ve built a software service or user platform that you sell to consumers.

Bring a New Product to Market

You’ve built a software service or user platform that you sell to consumers.

Related Services
  • Strategy & Analysis
  • Branding & Logo Design
  • Website Design
  • Website Development
  • Wordpress CMS Integration
  • Hosting & Domain Setup
  • Copywriting
Project Types
1. Redesign an Internal Product

Redesigning an internal tool or proprietary web software has its own unique challenges and risks. You likely have an in-house development team who will need to roll out the new design through multiple phases. Your key goals are likely to optimize human workflows, save users time, and make your internal processes more efficient.

We'll work with you to understand the needs of your staff and what inefficiencies a new design can solve for your team. A unique benefit of redesigning an internal product is that the timeline is typically more flexible and we'll have direct access to user feedback and testing opportunities.

It's not uncommon for internal development teams to be pressed for time. We're able to code the front-end development (HTML/CSS) of designs to 1) make sure that our designs are coded to the visual specifications and 2) save your developers time by only requiring them to hook up our front-end code with their back-end code.

If you have an internal product that needs to be redesigned, we'd love to hear about your project!

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Key Objectives
  • Save users time
  • Optimize human workflows
  • Reduce errors and inefficiencies
Quick Estimate
  • $20,000 - $50,000+
  • 2-4 months
  • Fixed Price
Project Options
  • Design Only
  • Design + Front-End
  • Design + Full Development
2. Redesign an External Product

Redesigning an external (consumer-facing) product is similar to redesigning an internal one, but with the added challenges of user acquisition, retention, and conversion. Additionally, branding, marketing, and advertising may come into play depending on your business and the overall needs of the project.

We'll work with you to understand the needs of your users and strategically plan how to roll out a new design that will meet your key business objectives. As with other digital products, we can code our designs to save your development team time and make sure the designs are coded perfectly in HTML/CSS.

With external product redesigns, it's common to also redesign the website that markets your product to potential customers. It's important that the marketing website looks and feels just as good as the product itself.

If you have a consumer-facing or SaaS product that needs to be redesigned, we'd love to hear about your project!

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Key Objectives
  • Drive signups & acquire users
  • Increase user engagement
  • Increase retention & lifetime value
Quick Estimate
  • $25,000 - $75,000+
  • 3-6 Months
  • Fixed price
Project Options
  • Design Only
  • Design + Front-End
  • Design + Full Development
3. Bring a New Product to Market

We know that the road to bringing a new product to market is long, risky, and expensive. Your product will need a name, branding, design, development, marketing website, and launch strategy just to get to the first release on day one.

From there, you’ll need to ship product updates and have a plan for ongoing support and maintenance. That’s why it’s imperative that the right team gets your project gets done right the first time.

Our process minimizes your risk and makes the most of your budget. We’ll work with your business to form a customized strategy for bringing your new product to market on time and on budget. We only take on projects we truly believe in to maximize your chances of success.

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Key Objectives
  • Establish product-market fit
  • User acquisition and retention
  • Create new business revenue
Quick Estimate
  • $50,000 - $175,000+
  • 6-12+ months
  • Fixed Price
Project Options
  • Design Only
  • Design + Front-End
  • Design + Full Development
We're Here to Help

Frequently Asked Questions

The clients we work with have the best experiences. We pride ourselves in making your life as easy as possible during the project.
How are you defining a “product”?

A product can be internal proprietary software, a public-facing platform, a private user portal with dashboards and analytics, a tool for your constituents, or anything in between. You might sell your product to others or use it internally to help your business function. If it’s a proprietary solution your business has created, it probably falls into the “product” category.

Aren’t mobile apps considered products?

Yes, but we have a special page dedicated to native apps and mobile websites. The types of projects we're describing above are more complex web-based software or tools that involve more than just a mobile app experience.

Do you do redesigns as well?

Yes! We actually love redesigning old products. If your product is outdated and in need of an overhaul, please review the details above and contact us about your project!

What’s the benefit of having you code your designs?

Development teams have a reputation for missing important design details. We write excellent front-end code, but even more importantly this step ensures that our designs are implemented perfectly. It also gives your development team a head start by having them focus on the back-end architecture while we code the front-end.

Do you offer ongoing support or maintenance?

We offer a short period of support from the day your product launches to fix errors, bugs, crashes, etc. However, any additional features, updates, or revisions outside our agreement will be treated as a new project subject to a new pricing and timeline.

What if I don’t need a full redesign?

Complete products redesigns aren’t always necessary. Sometimes you’ll just need a new module created or you’ll want to roll out a new design in phases for budget and development reasons. If you need strategic guidance on how to improve your existing product, we offer website audits and strategy workshops at an affordable price. We'd love to hear about your project!

Testimonials

Client Success Stories

The clients we work with have the best experiences. We pride ourselves in making your life as easy as possible during the project.
Antonio Calabrese
Founder & CEO at Boonle
Matt did great work on the concept and design for Boonle. Every time he completed a deliverable, I became more excited about the launch of Boonle. Matt exceeded my expectations on both design and efficiency.
Matt Sones
Marketing & IT Manager at CompassCare
Matt did great work on our patient website. We took a look at our analytics 30 days after our website launched to find that it is performing much better that our old one. I really appreciated how he committed himself to understanding our needs and went above and beyond to…
Rickey Soriano
Founder & CEO at MetisRE
Work with Matt. I've already done the work of interviewing for you as I spoke with 9 freelance web developers and 4 design firms before selecting Matt and I'm so glad I did. He's a masterful UI/UX designer who knows how to conduct business in a professional and timely manner.
Hannah DeGiovanni
Chief Marketing Officer & Vice President
Working with Matt to refresh the look of our website was a very positive experience, and even though the entire project was managed remotely, all of the communication was clear and concise. He is great at setting and managing expectations, while listening thoroughly to all of our opinions and suggestions.…
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Whether you're bringing a new product to market or redesigning enterprise software, we'll make sure it's done right — the first time.
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