It’s not often a designer works with their client long enough to design their entire product suite and then re-design it again years later. That’s the type of long-term partnership I’ve had with Cinematique, the world’s leading shoppable video platform.
Cinematique allows people to explore, shop, and save any item in the video they’re watching without disrupting the video player experience. I’ve been working with Cinematique since 2014 to design their brand, consumer platform, shoppable video player, video tracking software, and mobile experience.
As the startup continued to gain traction and attract investors (not to mention all of the biggest brands in the world), it eventually came time to re-design the entire platform from the ground up.
The goal of our latest redesign effort was to make the Cinematique brand and platform feel like the social giant it’s becoming. To do that, I needed to dramatically simplify the user experience, give the brand a timeless look and feel, and set the company up to make a worldwide impact.