After a user enters the required information about their home, SoldNest’s proprietary algorithm crunches the data and presents the user with unique and insightful data such as their current home value, comparable properties, recommended improvements, local market trends, top performing agents, and more.
The most important KPI (key performance indicator) was user account creation, so the “Save Home Valuation” call-to-action buttons throughout the interface were strategically placed with that in mind.
We worked hard to make sure the interface (UI + UX) was even simpler and easier to use than notable competitors such as Zillow and Homelite. We were able to achieve this goal by making tough decisions about what data to show, when to show it, and where to show it. Not everything needs to be visible on every page.